After nearly 50 years of development in China's loader industry, especially in the past 10 years, the quality of product technology has been greatly improved, and the gap with the world's advanced level has become smaller and smaller, and has been obtained from the world market, including Widely recognized in the most demanding European and American markets. In 2011, China's loader industry sold a total of 192,100 loaders, a year-on-year increase of 14.81%. Among them, the domestic market sold 173,271 loaders, an increase of 10.80%; the cumulative export loader 18,829 units, an increase of 72.25%, the export growth rate is much higher than the domestic sales growth.
While the Chinese loader industry is developing, some problems are also emerging. In particular, the entry threshold of the industry is extremely low, the price vicious competition leads to low profitability of the company, the lack of marketing concept, the market is difficult to expand, the product quality and reliability are poor, in addition, the aging of products and organizational structure and the cost of service upgrade are difficult to digest, etc. Restricted the further development of the industry and the improvement of quality.
Therefore, Chinese loader companies must seize the new development situation, reflect the differentiation strategy and cost leadership strategy in product research and development, and continue to strengthen the industry's research and development system with the national technology center and universities and research institutes as the main body. To build value chain marketing, strengthen brand building, and enhance brand value, the only way to be invincible in the new situation.